Relaunching the World’s bestselling mouse

LOGITECH G G502 LIGHTSPEED

Client
Logitech G
Product
Logitech G502
Services
Strategy / Video / Media

With its low-click latency, wide customizable CPI range and advanced optical sensor, it’s no surprise that the Logitech G502 HERO has been the world’s bestselling gaming mice since launching in 2018.

For years, wireless wasn’t a good option for a gaming mouse because of latency or lag. These days, wireless can perform just as well as, and sometimes outperform, its wired counterpart.

“It was incredible to have the tools, organization and professionalism of a big agency but the agility of a small agency.”

Mariana Baglini, Head of Consumer Marketing, Logitech C&P

Not only did we need to excite gamers about the long awaited launch of the wireless version of their favorite mouse, we needed to dispel outdated beliefs that wireless gaming mice are laggy and not optimized for gaming.

We created hardworking content that celebrated the G502 Lightspeed, engaged with fans all over the world to spread the message that their favorite mouse was now wireless, and welcomed a whole new generation of players into the G502 fanbase.

We created hardworking content that celebrated the G502, and educated gamers on the innovative wireless technology behind the Lightspeed.

We created deep-dive product videos to provide an inside look at the technology and innovative features of the mouse, as well as content looking  into the history of the G502.

Campaign assets

Client
Logitech G
Product
G502 Lightspeed
Purpose
Awareness
Client
Logitech G
Product
G502 Lightspeed
Purpose
Awareness
Client
Logitech G
Product
G502 Lightspeed
Purpose
Consideration
Client
Logitech G
Product
G502 Lightspeed
Purpose
Consideration