logitech g color collection: play for all
LOGITECH G color collection
- Client
- Logitech G
- Product
- Color Collection
- Services
- Strategy / Video / Media
The Logitech G Color collection was created with an under marketed demographic in mind.
A fresh take on gaming gear, the Logitech Color collection combines decades of quality, high performance tech with fun, vibrant colors.
Gaming is mainstream. The outdated stereotypes of a ‘traditional gamer’ is being challenged, and gaming hardware needs to market to the masses.
We shot and produced two long-form videos aimed at those who were interested in the Logitech G Color Collection.
“It was incredible to have the tools, organization and professionalism of a big agency but the agility of a small agency.”
Mariana Baglini, Head of Consumer Marketing, Logitech C&P
Campaign assets
- Client
- Logitech G
- Product
- Color Collection
- Purpose
- Consideration / Product Deep Dive
- Client
- Logitech G
- Product
- Color Collection
- Purpose
- Awareness / Influencer
