logitech g color collection: play for all

LOGITECH G color collection

Client
Logitech G
Product
Color Collection
Services
Strategy / Video / Media

The Logitech Color collection was created with an under marketed demographic in mind.

A fresh take on gaming gear, the Logitech Color collection combines decades of quality, high performance tech with fun, vibrant colors.

Gaming is mainstream. The outdated stereotypes of a ‘traditional gamer’ is being challenged, and gaming hardware needs to market to the masses.

We shot and produced two long-form videos aimed at those who were interested in the Logitech G Color Collection.

“It was incredible to have the tools, organization and professionalism of a big agency but the agility of a small agency.”

Mariana Baglini, Head of Consumer Marketing, Logitech C&P

Campaign assets

Client
Logitech G
Product
Color Collection
Purpose
Consideration / Product Deep Dive
Client
Logitech G
Product
Color Collection
Purpose
Awareness / Influencer