growing a youtube community

rebellion

Client
Rebellion
Channel
YouTube
Services
Content Creation / Video / YouTube Channel Management

With headquarters in Oxford, plus three other offices nationwide, Rebellion is one of the largest multimedia studios in Europe. It has developed and produced hit games such as Sniper Elite and Evil Genius, as well as comics, books, television programmes and films.

Rebellion wanted to grow a dedicated YouTube community to support its business growth, promote the brand and pay homage to all things Rebellion.

“We have been working with Dialect for over a year to produce video content that is hosted on our Rebellion owned channels. The content that the team produces is always engaging, varied and creative offering our community insight and information about our various projects and updates. Dialect is a valuable resource that offers real value to Rebellion.”

Andy gray, senior public relations manager at rebellion

We worked with Rebellion to get a thorough understanding of how a managed YouTube channel could complement the wider business strategy. We took the time to understand the vision and analyse Rebellion’s current and desired audiences.

We implemented a content calendar packed full of editorial awareness and retention content that rewarded the faithful and welcomed the new.

Thumbnails created by Dialect

To work alongside the content strategy, we rolled out a hardworking paid media YouTube plan that focused on driving cost-effective traffic to the channel. The paid media plan gave us access to audience data that has been vital for the continuous growth of the channel.

video content examples

Client
Rebellion
Game
Evil Genius 2
Purpose
Awareness
Client
Rebellion
Game
Zombie Army 4
Purpose
Awareness
Client
Rebellion
Game
Sniper Elite
Purpose
Awareness
Client
Rebellion
Game
Evil Genius 2
Purpose
Awareness