An award-winning strategic lead with 17 years global experience in building brands, Haifa has worked in a range of industries including consumer, health, wellness and tech. Having headed up Strategy with agencies like Saatchi & Saatchi, Haifa has now landed at Dialect, bringing her specialism in developing integrated strategies across brand, creative, product, and communications.
As EVP of Strategy & Innovation, Haifa is at the helm of leading our strategy on a global basis, developing strategic offerings for the Web3 space.
Haifa’s passion is applying her expertise in the personal coaching space, to drive awareness and guide personal life wellbeing. Her writing has been featured in BBC News, Bustle, AskMen & more, leading to the development of a self-coaching app Be What Matters, to help people improve their lifestyle and relationships.
When Haifa’s not working, you’ll most likely find her in a food market, sun chasing, rooftop cocktail hopping, practising Spanish (terribly) or on a yoga mat.