Lelu blesa

strategist

Lelu is a Digital and Content Strategist. Lelu was born and raised in Buenos Aires, Argentina where she lived until moving to London in 2019.

“I always say that advertising chose me and not the other way around because I’ve learnt by doing – I started my career in R/GA as a Community Manager for brands like AB InBev and Unilever, and (thanks to the opportunities I had and my eagerness for knowledge) I continued my path in advertising and communication through the strategic field, also for clients like AB InBev, Constellation Brands, COTY and Delivery Hero, amongst others.

I truly believe that advertising casts a very strong cultural impact that is key for moulding behaviours and ideas, and that’s why, by continuing working in this field, I’m committed to have the responsibility in shifting how we communicate things.”