Originally from Germany, Zoe moved to the UK on her own aged 16 and has made London her home. After graduating in 2021 with a Bachelor in Creative Advertising, Zoe decided to pursue a path in Marketing and Strategy. Storytelling is key, Zoe appreciates the art of narrative and loves nothing more than a good story.
Naturally curious, Zoe is interested in human behaviour and motivations. Outside of the world of strategy, Zoe loves weight lifting, and discovering new sports and painting.