Creator & Community Strategist (Freelance)
Location: Remote
About Dialect
Dialect is a gaming-native integrated creative agency, based in Bath, London and California. We help games publishers, studios, gaming hardware and consumer tech brands launch, grow and keep their communities, across strategy, creative, content and media.
About the role
You'll shape creator, community, social and communications strategy for Dialect's existing clients, and explore and deliver new business opportunities. You'll set the direction and brief our teams and partner creator agencies, who deliver the work.
We think about storytelling at three levels: what the brand says, what creators say, and what fans say. You'll make sure those three connect, so every campaign has a clear role for each and a plan for how the story travels across platforms and communities.
What you'll do
Lead creator-first strategy for live client accounts and new business pitches, from insight to recommendation.
Build social and creator strategies around the platforms where gaming audiences live: YouTube, Twitch, TikTok, Discord, X, Reddit and beyond.
Connect brand, creator and fan storytelling into one comms strategy for each campaign.
Translate client objectives into creator-led ideas, content frameworks and clear briefs for our teams and partner creator agencies.
Advise on when to use paid, earned or organic, and how creator content works alongside our media plans.
Identify creator and community opportunities that grow existing accounts, and help shape proposals that win new work.
Run strategy workshops and present thinking to client teams and senior stakeholders.
Set up measurement frameworks so we can show what creator activity delivered.
Keep Dialect ahead of platform changes, creator trends and community culture in games.
What we’re looking for
6+ years in creator, social, content or communications strategy, ideally agency-side or at a creator-first business.
A track record of creator and social campaigns that delivered measurable business results.
Deep knowledge of games, gaming culture and creator ecosystems, including streamers and community platforms.
Platform fluency across YouTube, Twitch, TikTok, Discord and similar: formats, algorithms and audience behaviour.
A grasp of the full marketing funnel and where creator content earns its place in it.
The ability to turn data and insight into a clear strategic direction.
Confidence leading workshops and presenting to senior client stakeholders.
Comfort working independently and part-time, with your own judgement and organisation.
Growth instinct: you can spot where a creator idea becomes a new opportunity for our clients and campaigns.
How to apply
Send your CV or LinkedIn profile, two or three examples of creator or social strategy you've led (games and consumer tech work especially welcome), and your day rate and availability to creator.strategy@dialectinc.com