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We bring editorial intelligence to brand storytelling.

We build campaigns, activations and strategies for some of the world’s most exciting tech brands – the way great editors craft magazines: with pinpoint focus, forensic attention to detail, and a cultural radar that doesn’t blink.

Audience-first isn’t a philosophy.

It’s our operating system.

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We know what makes tech audiences pay attention.

Because we talk to them. Millions of them. Every day. Through the campaigns we launch, the experiences we design, the communities we manage and the panels we learn from.

The Dialect team cut its teeth in the world’s toughest media environments — shaping stories that earned attention, never begged for it. Today, we bring that creative discipline to brands — blending in-house insight tools with the instincts of world-class creatives, filmmakers, strategists and data nerds (they’re not nerds, they’re lovely).

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    CREATIVE

    Our Creative team are engineers of desire and aspiration – authors of that authentic spark between insight and execution. A band of thinkers and tinkerers, makers and storytellers, geeks and the tech-obsessed, they all have one thing in common – they play with everything.

    • Video, animation, and photography

    • Social and influencers

    • Brand and activations

    • Design and asset production

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    MEDIA

    It’s our buyers’ ability to surgically target the right audiences on the right platforms that ensures we maximize your ROI. With our connections and marketplace savvy, we always get the best bang for your buck.


    • Campaign planning and execution

    • Search, social, and influencers

    • Brand partnerships

    • Performance marketing

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    STRATEGY & INSIGHTS

    The strategy team turns research into an actionable, insight-fueled masterplan. Our skill lies in strategically positioning your brand in your audiences’ world now, and in paving the way for sustainable growth deep into the future.

    • Campaign strategy

    • Brand building and positioning

    • Comms and content strategy

    • Future strategy and transformation

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    RESEARCH & DATA

    Our data sleuths have unparalleled knowledge of tech heads and gamers.. We use psychographic segmentation to uncover fresh truths about your audience, and proprietary AI-powered market intelligence tools to reveal key threats and opportunities.

    • Qualitative and quantitative research

    • Psychographic segmentation

    • Maitrics AI market data platform

    • Customer journey mapping

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    INFLUENCER MARKETING

    Our advantage in the tech space is that - because we’re part of the community - we know exactly who’s relevant and who’s not, who’s on the rise, and who’s on the wane.

    • Influencer strategy, discovery, and match-making

    • Relationship management

    • Performance optimization

    • End-to-end execution

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    SOCIAL

    Gamers and tech heads are tribal and highly sensitive to the cultural nuances of their communities. So we focus on authentic interaction and relationship building, keyed to platform-specific best practice and real-time data inghts.

    • Social content and channel strategy

    • Multi-channel awareness campaigns

    • Social listening

    • Community management

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    VIDEO PRODUCTION

    We’ve built our agency reputation on the quality of our video. From story-boarding to distribution, we offer an end-to-end service. While our state-of-the-art studios, based in the US and UK, allow around-the-clock production.

    • Story-boarding and scripting

    • Filming and post-production

    • Animation, CGI, graphics, and motion-controlled

    • Localization and distribution

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    BRAND PARTNERSHIPS

    Dialect has been brokering high-impact brand partnerships in the tech and games space for over 13 years. We go way back with the key players, so know who to talk to and how to strike a deal that nets you an awesome price for the best possible exposure.

    • Publisher partnerships

    • Endemic

    • Non-endemic

    • Co-branding

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Our proprietary products give you the edge over your rivals. We’ve harnessed advances in AI, data science, behavioural analysis, and consumer psychology to enable you to outpace your opponents.

MATTERICS logo with black background, large white text, and a small teal square dotting the letter 'I'.

Strong brands command 9× higher sales volume, recover faster from downturns, and drive 32% of enterprise value, and that share is growing every year.

That’s why we developed Maitrics. A scalable Brand Intelligence platform that transforms 1,000s of brand signals into actionable business growth opportunities.

We pull from brand signals across trusted, independent 2nd and 3rd party data sources, including AI Assistant APIs (LLMs), – no surveys, no lag!

Our machine learning algorithms link those brand signals to revenue, customer growth, and share shifts. Then recommend appropriate actions/strategy for a fraction of the cost of rivals.

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When it comes to audience understanding, this is like wearing X-ray specs. Psychographic Segmentation enables you to delve deep into your consumers’ mindsets, attitudes, values, beliefs, and personalities.

This extra dimension of psychological insight is the gateway to higher-resolution market segmentation, and the ultimate pay-off is more powerful campaign messaging.

Now strategies and messaging can be precisely targeted at persuadable segments, while you can stop wasting resources on the unreachables.

Surface-level demographics are OK, but Psychographic Segmentation is next level.

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Our Tech & Gamer Panel is Dialect’s dedicated, always-on community of 100+ gamers, content creators, and tech enthusiasts – ready to deliver fast, data-backed insights that keep pace with your projects. Whether you’re testing a product, refining creative, or mapping the player journey, our panel delivers rich, psychographic depth within days, not weeks.

With typical response rates of 60–80 participants in under 78 hours, you get rapid, in-situ feedback from the people who matter most — your actual audience.

What makes our Tech & Gamer Panel different is its emotional and contextual precision. You don’t just hear what these players and tech heads do – you uncover precisely why they do it.