I’ll admit it straight away: I’m biased. In a past life, I edited TOTAL!, a Nintendo magazine that meant living and breathing warp pipes, Koopa shells, and late-night cartridge marathons. One memory still sits near the op of my games journalism career highlights: being the first person from this country, outside of Nintendo, to play Super Mario 64.

Actionable insights to help you define, articulate, and activate a brand purpose that resonates deeply with your audience and sets your brand apart.

Editorial strategy serves as a roadmap that enables you to consistently create, produce, and distribute brilliant content to the right audience, in the right channel, at every stage of the customer journey.

We used qualitative insight to uncover the important emotional drivers that lead gamers to create streaming content. Understanding these needs unlocks new campaign strategies when targeting this market.

Increasingly consumers support brands that exist for a reason beyond making profit. People want to know that you share their values, too. Thus a brand purpose video must show that you “get it.” It must authentically reveal your brand’s core beliefs and how it improves people’s lives.

What drives your specific gaming audience? What influences their decisions? How can you grab their attention, where, and when? We can identify the types of messaging that people are receptive to by locating their position on a psychological map…

While UGC is a core part of gaming’s popularity, it’s also become a powerhouse strategy for brands globally. So as gaming and non-gaming brands increasingly seek collaborative opportunities, it makes sense to take inspiration from a deeper pool of successful UGC campaigns.

Keynote events have become a cornerstone of product launches, particularly in the tech industry. For marketers looking to create their own keynotes, understanding the elements that make these events impactful is critical.

Meet the brands leveraging CGI to create viral out-of-home advertising stunts that captivate global audiences.

Marketers are swimming in data. It tells us what consumers are doing, how often they do it, and sometimes even how long they linger on a particular product page. But here’s the catch: big data only provides part of the picture. Enter psychographic insight…

After years of making quiet inroads into Western markets, are Chinese and South Korean AAA titles reaching a tipping point? We believe so. Find out why we think an exciting new era of cross-cultural influence is just around the corner.

Cultural piggybacking enables agile brands to demonstrate their relevance by associating with culturally impactful phenomena, trends, movements, events, online communities, and even popular memes. 

Tech marketers will need to adapt their game partnership strategies if predictions that fewer AAA titles will be released in the future are correct. We walk through how that challenge can be overcome.

Get the inside line on the big themes and trends bubbling up from the giant games show

Nostalgia is more than just a sentimental recollection of the past; it’s a complex emotional reaction that can evoke feelings of comfort, security, happiness, and optimism. In marketing, tapping into nostalgia enables you to link consumer’s positive memories with your brand. 

Gamers engage with brands who understand their values and mercilessly pillory corporates that blunder into gaming spaces. Hence non-videogame brands are well advised to explore brand collaboration strategies because videogamers are incredibly receptive to smart partnerships that add value.

Despite the AI hype, coaxing an on-brand, on-brief picture out of an image generator is a question of iteration not “abracadabra!” Our process will immediately improve your results but the machines aren’t about to make humans obsolete yet.

Combating player drop-off is a constant battle for Games as a Service (GaaS) titles. Creative thinking married to deep insight can help turn the tide.

We propose solutions for the biggest problems brands face when building effective influencer campaigns.

Get the most out of each social media channel when connecting with gamers.