Signature Slim Combo makes work-life magic!
Sean Atkins
During the pandemic there was a significant shift in the way that people showed up to work – and for many professionals that meant ‘from home’. It’s this shift that inspired Logitech’s Signature line – a keyboard and mouse specifically designed to help people take control of their work and life priorities. Products that help us switch seamlessly between work emails and Zoom call presentations and school reports and holiday bookings.
We helped realise the Signature line range in a fun and slightly surreal campaign that was in contrast to much of the brand’s previous work, underpinned by the campaign line ‘Make Work Life Magic’.
In the hero film our central character – the epitome of the ‘fluid professional’ – is seen exercising her work/life ‘superpowers’ as she makes use of features like Easy Switch, Customisable Keys and Fast Scroll. VFX and practical effects were utilised to add a dusting of magic to each product interaction (including not so subtle use of a garden leaf blower.)
Shot over a week in Sandstorm Studios we collaborated with GoshDamn/Idol and Agile VFX to help deliver this striking and well-received spot
