We're a truly integrated, creative marketing agency specializing in gaming and emerging tech. Our superpower? Winning new audiences for brands...
Our services
We power-up your campaigns by deploying an integrated SWAT team of digital marketing professionals.
Operating in the shadows are the truth-hunting researchers, who gather market intelligence and spot hidden patterns in the data.
Our strategists convert that intel into winning insights and smart brand positioning.
Now the creatives swoop, creating that big idea that will bring insights to life with striking narratives and breathtaking executions that crackle with authenticity.
If the mission calls for it, we can take activation to the next level: building you an immersive brand experience that reaches gamers in virtual environments.
Finally, we send in the media team to execute. Their task: to smash your targets and ensure you get maximum impact for minimum spend.
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Creative
Media Planning & Buying
Strategy & Insights
Research & Data
Influencer Marketing
Social
Video Production
Immersive World Activations
Brand Partnerships
Performance Marketing
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Creative
Our Creative team are engineers of desire and aspiration – authors of that authentic spark between insight and execution. A band of thinkers and tinkerers, makers and storytellers, geeks and the tech-obsessed, they all have one thing in common – they play with everything.
• Video, animation, and photography
• Social and influencers
• Brand and activations
• Design and asset production
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Media Planning & Buying
It’s our buyers’ ability to surgically target the right audiences on the right platforms that ensures we maximize your ROI. With our connections and marketplace savvy, we always get the best bang for your buck.
• Campaign planning and execution
• Search, social, and influencers
• Brand partnerships
• Performance marketing
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Strategy & Insights
The strategy team turns research into an actionable, insight-fueled masterplan. Our skill lies in strategically positioning your brand in your audiences’ world now, and in paving the way for sustainable growth deep into the future.
• Campaign strategy
• Brand building and positioning
• Comms and content strategy
• Future strategy and transformation
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Research & Data
Our data sleuths have unparalleled knowledge of gamers and Gen Z. We use psychographic segmentation to uncover fresh truths about your audience, and AI-powered market intelligence tools to reveal key threats and opportunities.
• Qualitative and quantitative research
• Our Intelligence Engine AI-augmented market data platform
• Customer journey mapping
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![A smiling young man with brown hair and a beard wearing black T-shirt and blue gaming headset, sitting beside a blue car in a showroom.]()
Influencer Marketing
Our advantage in the gaming and tech influencer space is that - because we’re part of the community - we know exactly who’s relevant and who’s not, who’s on the rise, and who’s on the wane.
• Influencer strategy, discovery, and match-making
• Relationship management
• Performance optimization
• End-to-end execution
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Social
Gamers are tribal and highly sensitive to the cultural nuances of their communities. Thus we focus on authentic interaction and relationship building, keyed to platform-specific best practice and real-time data insights.
• Social content and channel strategy
• Multi-channel awareness campaigns
• Social listening and audience insight
• Community management
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Video Production
We’ve built our agency reputation on the quality of our video. From story-boarding to distribution, we offer an end-to-end service. While our state-of-the-art studios, based in the US and UK, allow around-the-clock production.
• Story-boarding and scripting
• Filming and post-production
• Animation, CGI, graphics, and motion-controlled
• Localization and distribution
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Immersive World Activations
We design, build, curate, and promote brand experiences within gaming ecosystems. Whether it be pop-up or persistent, we know how to make your virtual activation exciting, dynamic, and relevant to gamers.
• Ideation, design, and build
• Awareness and activation campaigns
• Community growth and management
• Content production and monetization
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Brand Partnerships
Dialect has been brokering high-impact brand partnerships in the videogame space for over 13 years. We go way back with the key players, so know who to talk to and how to strike a deal that nets you an awesome price for the best possible exposure.
• Publisher partnerships
• Endemic
• Non-endemic
• Co-branding
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Performance Marketing
We only win if you win, so we relentlessly pursue the lowest possible cost-per-acquisition. Here, our gaming expertise makes all the difference, plus our in-house content factory can step on the gas at the vital moment as we optimize your campaign in real-time.
• Display and native advertising
• Content marketing
• Search and social
• Influencer marketing
Our clients
← OUR CLIENTS WORK WITH US BECAUSE WE ARE →
Brilliant at creative. ᕦ(ò_óˇ)ᕤ
Results focused. ٩(๑❛ᴗ❛๑)۶
Data led. ʕ•ᴥ•ʔ
Gaming obsessed. ٩( ᐛ )و
Cutting edge. (⌐■_■)
← OUR CLIENTS WORK WITH US BECAUSE WE ARE → Brilliant at creative. ᕦ(ò_óˇ)ᕤ Results focused. ٩(๑❛ᴗ❛๑)۶ Data led. ʕ•ᴥ•ʔ Gaming obsessed. ٩( ᐛ )و Cutting edge. (⌐■_■)
Our expertise
If you want to speak to gamers, give us a call. Our love of gaming explains why we grew up dreaming of being esports stars. Why our offices boom with the sound of rocket launchers at lunchtime. And why we stay in touch with family and friends through MMOs. You want to speak to gamers? That’s us.
Gaming
From Epic to Bungie to CCP and a raft of indie start-ups, we’ve worked with some of the biggest and most disruptive brands in gaming.
We’re masters of the launch campaign, IP development, and asset production. We’re also skilled in lowering barriers to entry and driving new conversions for complex gaming worlds.
Most of all, we’re adept in a tight spot. Need a solution yesterday? We have the experience, energy, and agility to deliver brilliance - fast.
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Gen Z
87% of Gen Z identify as gamers. But we know they’re not one generic mass described by a marketing persona called Kayden.
No demographic is more fragmented across their digital communities. No generation is more ad-resistant, socially conscious, and demanding of authenticity.
Happily, we know which words to misspell, which inside jokes resonate, and how to use memes without slipping into Dad dancing.
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Tech
We help clients such as Amazon, McLaren, Logitech, and Asus unlock new audiences who love gaming.
We’ve resurrected tumbleweed YouTube channels, introduced brands to Gen Z, zapped sleepy socials into life, energized product conversion campaigns, and led market intelligence projects.
We’re gaming experts and can guide you through this world.
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Emerging tech
Gaming communities are often the first to adopt new platforms powered by emerging tech such as Web3 and VR.
The immersive worlds that arise are characterized by fluctuating hype-cycles and complex cultures that are difficult for brands to navigate unguided. Yet the commercial opportunities are very real.
Our virtual world natives can empower you to capitalize as these fast-evolving ecosystems scale from cultural laboratories to major marketing channels.
LEARN MOREOur Work
Our products
Our game-changing solutions give you the edge over your rivals. We’ve harnessed advances in AI, data science, behavioral analysis, and consumer psychology to enable you to outpace your opponents.
Intelligence Engine
Too much information, not enough time? Intelligence Engine is the antidote.
Under the hood, you get a formidable system of integrated data sources. It’s a firehose of intel, channeled by our custom-trained AI into a focused stream of priorities.
Your key opportunities, threats, emergent trends, and competitor activities are clearly identified on the user-friendly dashboard, and it’s fully customizable - so you can always access the data you need to make decisions with confidence.
LEARN MOREPsychographic Segmentation
When it comes to audience understanding, this is like wearing X-ray specs. Psychographic Segmentation enables you to delve deep into your consumers’ mindsets, attitudes, values, beliefs, and personalities.
Now strategies and messaging can be precisely targeted at persuadable segments, while you can stop wasting resources on the unreachables.
Surface-level demographics are OK, but Psychographic Segmentation is next level.
LEARN MOREInnovation Incubator
How can you position, protect, and strengthen your brand in an era of hyper-change? How will emerging cultural trends and tech like Web3, AI, and XR impact the mainstream in the years ahead?
Our go-team of analysts, technologists, and futurists are trained to tackle these types of questions.
We detect, model, and forecast the trajectory of change. That foresight allows us to wargame future scenarios, test concepts, and present strategic options so you can decide which developments merit further exploration and which do not.
LEARN MOREOur insights
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CONTACT US