Yes, I’m an Apple guy! Unabashed. I’m writing this on my MacBook Pro, wearing my Apple Watch Ultra while listening to lossless spatial audio on my AirPods Max. I’m a sucker for it. They’ve put a spell on me. I’m a proper fan boy and I know it.

But I’m also a VR guy. I love my Meta Quest 2. Massively flawed though it is.

Gamers, the second half of 2023 is shaping up to be packed with epic tales, cosmic scale and bloody violence from the depths of space to gothic landscapes and magical realms. We'll be exploring five games that promise to blow our collective minds…

Hello, gamers, marketers and future AI overlords! Today, we embark on a quest to explore the potential risks of AI overshadowing human marketers in the future of marketing for gamers…

As we look forward into 2023, we can't help but get hyped about all the awesome things happening in the world of VR. From mind-blowing gaming experiences to innovative corporate training tools, there's so much to be excited about in the coming 12 months.

There has been a growing trend over the last few years of B2B marketers adopting B2C marketing tactics to reach highly targeted audiences outside of the typical channels.

Some aspects of your audience are known unknowns - you understand that a particular behaviour or attitude exists, but don’t know why. But there are also unknown unknowns…

From marketing spend, the first steps of the evolving brand & customer experience, through to the gaming platform evolutions ahead that further open to and empowers the creator.

In a recent interview with CBS Good Morning, famed game developer Cliff Bleszinski spoke candidly about his life, and his new autobiography, Control Freak. The 7-minute section featured only one question about video games generally - interviewer Brook Silva-Braga asked: "Do virtual bullets help inspire real world shootings?”

Metaverse mayhem is pervading the digital world, every brand wants to be in it, everyone is talking about it. But why? And what is the metaverse exactly?

A new wave of gaming technology brings a new set of marketing challenges and opportunities. Dialect CEO John Gower explains how to power up your brand and without the buzzword bullshit.

The metaverse is often portrayed as a mash-up of virtual shopping malls, entertainment hubs, and gaming arcades. Each of these real world places are heavily festooned with loud, colorful advertising. It's a fair bet that the companies currently funding metaverse development view advertising as a core component of their offering.

Meta's recent release of new images from its Horizon Worlds metaverse was widely greeted with derision, demonstrating just how far the concept of web 3.0 has to go before it's fully accepted.

Tiktok is getting serious about games. The social media platform is looking into ways to leverage its huge and youthful user base into a gaming platform. According to a recent Reuters report, TikTok has been testing games via its Vietnam service, with a view to rolling out the feature elsewhere.

World Mental Health Day (10th October) is an opportunity for us all to take a breath and think about improving our own emotional health, and that of those around us. And while it’s a day to discover and explore new wellbeing methods, it can also be an opportunity to re-evaluate the everyday (especially when our everydays have been pretty far from normal for the last 18 months).

I’ve known Mark Panay for years. We met over 10 years ago as we were both active in the Bristol and Bath tech startup ecosystem. He’s the co-founder of Simpleweb (alongside Tom Holder) which is a software agency that also runs an incubator offering up tech resources and expertise in return for equity in startups.

Nothing stands still for long: technology is infiltrating every aspect of our lives – most significantly, how we interact with each other. But this isn’t limited to the influence of social platforms like Facebook, Instagram, Twitter, WhatsApp, Snapchat and TikTok – today, the ways people are interacting socially online are far more widespread than that.

Still expanding fast, mobile gaming cannot afford to stand still.

Bloated agency structures could spell disaster for brands in the 2020s. Dialect CEO John Gower shares his vision of what success will look like…

This summer could herald a game industry revolution. The United States Congress is ready to vote on potential bills that could severely limit Apple and Google’s current mobile gaming digital stores practices, which are widely viewed by game publishers and developers as unfair. Meanwhile, the European Union is legislating to limit the power of big tech platform holders.

June is Pride Month. Many organizations use this time as an opportunity to look at the representation of the LGBTQ+ community in their respective sectors. For example, Jake Daniels recently became the first ever active English Premier League player to come out, prompting the football world to consider its own sluggish progress.