Logitech G is on a mission to redefine what responsible innovation looks like –designing and building world-class gaming gear with radically lower environmental impact and zero compromise on performance. From circular design principles to carbon labelling on every box, they’re not just reducing emissions – they’re raising the bar for the entire industry.

I’ll admit it. I’m biased. In a past life, I was the Editor of TOTAL!, a Nintendo magazine that meant living and breathing warp pipes, Koopa shells, FX chips and Mode 7 in a snack-filled office in Bath. One memory still sits near the top of my foggy games journalism memories – being the first person from this country, outside of Nintendo, to play Super Mario 64 (at least, that’s what they told me).

How do you tease a long awaited horror movie-to-game transition keeping it faithful to the 80s source material, while not giving the game away?

Asus ROG came to us with a hugely exciting new handheld gaming PC, and a substantial creative challenge: how do you convey the real user experience of playing games out in the world, instead of in the traditional RGB-lit gaming space?

Actionable insights to help you define, articulate, and activate a brand purpose that resonates deeply with your audience and sets your brand apart.

Editorial strategy serves as a roadmap that enables you to consistently create, produce, and distribute brilliant content to the right audience, in the right channel, at every stage of the customer journey.

We used qualitative insight to uncover the important emotional drivers that lead gamers to create streaming content. Understanding these needs unlocks new campaign strategies when targeting this market.

Increasingly consumers support brands that exist for a reason beyond making profit. People want to know that you share their values, too. Thus a brand purpose video must show that you “get it.” It must authentically reveal your brand’s core beliefs and how it improves people’s lives.

What drives your specific gaming audience? What influences their decisions? How can you grab their attention, where, and when? We can identify the types of messaging that people are receptive to by locating their position on a psychological map…

After years of making quiet inroads into Western markets, are Chinese and South Korean AAA titles reaching a tipping point? We believe so. Find out why we think an exciting new era of cross-cultural influence is just around the corner.

Tech marketers will need to adapt their game partnership strategies if predictions that fewer AAA titles will be released in the future are correct. We walk through how that challenge can be overcome.

Get the inside line on the big themes and trends bubbling up from the giant games show

Nostalgia is more than just a sentimental recollection of the past; it’s a complex emotional reaction that can evoke feelings of comfort, security, happiness, and optimism. In marketing, tapping into nostalgia enables you to link consumer’s positive memories with your brand. 

Gamers engage with brands who understand their values and mercilessly pillory corporates that blunder into gaming spaces. Hence non-videogame brands are well advised to explore brand collaboration strategies because videogamers are incredibly receptive to smart partnerships that add value.

Combating player drop-off is a constant battle for Games as a Service (GaaS) titles. Creative thinking married to deep insight can help turn the tide.

We propose solutions for the biggest problems brands face when building effective influencer campaigns.

Get the most out of each social media channel when connecting with gamers.

If you’re going to associate your brand with esports then your comms better be credible. Few audiences are as unforgiving of corporate gaucheness as esport fans.

Dig into our ultimate UGC marketing playbook and learn how to turn your community into brand champions.

Glitches are a notorious, celebrated, and much-memed aspect of gaming culture. They also tell you much of what you need to know about authentically engaging with gamers.