When Logitech asked us to help launch the Signature Slim Solar+, they wanted more than a product story – they asked to help them conceive a creative expression of the power of light. 

At 9:59 am PT on September 17, Logitech CEO Hanneke Faber, on stage in Madrid, wrapped up her countdown to Logitech G PLAY 2025 with “Let the breakthroughs begin!” For us that was the precise moment that Dialect’s G PLAY ‘breakthroughs’ came to an end. After seven months of planning, travelling, shooting, editing and polishing, 2025’s product showcase keynote was finally live.

How do you tease a long awaited horror movie-to-game transition keeping it faithful to the 80s source material, while not giving the game away?