When Logitech asked us to help launch the Signature Slim Solar+, they wanted more than a product story – they asked to help them conceive a creative expression of the power of light. 

At 9:59 am PT on September 17, Logitech CEO Hanneke Faber, on stage in Madrid, wrapped up her countdown to Logitech G PLAY 2025 with “Let the breakthroughs begin!” For us that was the precise moment that Dialect’s G PLAY ‘breakthroughs’ came to an end. After seven months of planning, travelling, shooting, editing and polishing, 2025’s product showcase keynote was finally live.

Logitech G is on a mission to redefine what responsible innovation looks like –designing and building world-class gaming gear with radically lower environmental impact and zero compromise on performance. From circular design principles to carbon labelling on every box, they’re not just reducing emissions – they’re raising the bar for the entire industry.