
Mario at 40: How Nintendo turned a middle-aged plumber into the world’s greatest design strategy
I’ll admit it straight away: I’m biased. In a past life, I edited TOTAL!, a Nintendo magazine that meant living and breathing warp pipes, Koopa shells, and late-night cartridge marathons. One memory still sits near the op of my games journalism career highlights: being the first person from this country, outside of Nintendo, to play Super Mario 64.
Dialect Dialogue
A series of conversations focused on the present and future of marketing with John Gower, Dialect's CEO and founder