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Gaming, Design, UX Sean Atkins Gaming, Design, UX Sean Atkins

Mario at 40: How Nintendo turned a middle-aged plumber into the world’s greatest design strategy

I’ll admit it straight away: I’m biased. In a past life, I edited TOTAL!, a Nintendo magazine that meant living and breathing warp pipes, Koopa shells, and late-night cartridge marathons. One memory still sits near the op of my games journalism career highlights: being the first person from this country, outside of Nintendo, to play Super Mario 64.

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Dialect Dialogue

A series of conversations focused on the present and future of marketing with John Gower, Dialect's CEO and founder